Hello, I’m Chloë. I design things, untangle things, and occasionally obsess over the tiny details.
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Hello, I’m Chloë. I design things, untangle things, and occasionally obsess over the tiny details.
SCROLL TO EXPLORE
Different products, different problems
Over the years I’ve designed products across crypto, fintech, health, SaaS, education and community, working with early-stage startups, agencies and established product teams.
I’ve been the founding designer, part of larger cross-functional teams, and the person brought in to help bring more structure, consistency and clarity to products as they grow.
Over the years I’ve designed products across crypto, fintech, health, SaaS, education and community, working with early-stage startups, agencies and established product teams.
I’ve been the founding designer, part of larger cross-functional teams, and the person brought in to help bring more structure, consistency and clarity to products as they grow.
The things that shaped me
My route into product design started with graphic design, fine art and music, before I went on to complete a Master’s in Interactive Design and Narrative.
That background gave me a strong grounding in composition, storytelling and how people experience visual information.
My route into product design started with graphic design, fine art and music, before I went on to complete a Master’s in Interactive Design and Narrative.
That background gave me a strong grounding in composition, storytelling and how people experience visual information.
It still shapes how I work today. I care about systems and usability, but also about rhythm, interaction and the small details that give a product character.
I’m most drawn to work that brings product thinking and craft together, rather than treating them as separate things.
My route into product design started with graphic design, fine art and music, before I went on to complete a Master’s in Interactive Design and Narrative.
That background gave me a strong grounding in composition, storytelling and how people experience visual information.
It still shapes how I work today. I care about systems and usability, but also about rhythm, interaction and the small details that give a product character.
I’m most drawn to work that brings product thinking and craft together, rather than treating them as separate things.
It still shapes how I work today. I care about systems and usability, but also about rhythm, interaction and the small details that give a product character.
I’m most drawn to work that brings product thinking and craft together, rather than treating them as separate things.
My different hats
Product
Native App Design
Native App Design
Product Design
Product Design
User Experience
User Experience
Research & Testing
Research & Testing
Design Systems
Design Systems
Design
Motion Design
Motion Design
Illustration
Illustration
Branding
Branding
Marketing
Marketing
Design Systems
Design Systems
Management
Design Manager
Design Manager
Design Strategy
Design Strategy
Design Culture
Design Culture
Team Development
Team Development
Design Sales
Design Sales
People have called me…
Product Designer
Senior Product Designer
Principal Product Designer
Founding Designer
Design Lead
A Team Player
🎻 Diploma in Music Performance
Personal Tutor,
2001
Foundation Diploma in Graphic Design
Foundation Diploma in Graphic Design
U.W.I.C Cardiff.
U.W.I.C Cardiff.
1 year Internship, The BBC - New Media department
✨ Claim to fame: Designed the icons used on the TV weather reports. They went out of circulation in 2016 so they had a good run!
www.bbc.co.uk
2002
BA in Graphics & New Media
BA in Graphics & New Media
U.W.I.C, Cardiff.
U.W.I.C, Cardiff.
Job whilst I completed my MA
Typesetter for a leading educational publisher
2005
MA in Interactive Design
MA in Interactive Design
I focused on the study of interactive design and technology, with a particular interest in interactive narratives and non-linear storytelling. This period shaped my thinking around user choice, emotional engagement, and how stories can unfold in more dynamic and immersive ways.
I focused on the study of interactive design and technology, with a particular interest in interactive narratives and non-linear storytelling. This period shaped my thinking around user choice, emotional engagement, and how stories can unfold in more dynamic and immersive ways.
U.W.E, Bristol.
U.W.E, Bristol.
2007
Designer & Developer for SIFT
Designer & Developer for SIFT
This was my first agency role after completing my MA in Interactive Design. I started as a Junior Designer and worked my way up over time. Back then, it was common to both design and build, so I gained early experience across visual design and front-end development. It was a fast-paced environment that helped me grow quickly and build a strong foundation in digital product work.
This was my first agency role after completing my MA in Interactive Design. I started as a Junior Designer and worked my way up over time. Back then, it was common to both design and build, so I gained early experience across visual design and front-end development. It was a fast-paced environment that helped me grow quickly and build a strong foundation in digital product work.
🤔 Why did I go freelance?
Mobile app design was becoming more prominent and I wanted in on the action! Tired of the web I wanted a new challenge.
Shifting to freelance allowed me to concentrate exclusively on app projects, well before dedicated app-design studios even existed.
2012
Freelance Designer
Freelance Designer
I collaborated remotely with teams across the UK, Ireland, France, Italy, the US, and Canada. I led app design for a range of products, including Tech, Games, Finance, Wellness, and Project Management. My role included hands-on design, developing comprehensive design systems, and providing guidance to junior designers and marketing teams.
I collaborated remotely with teams across the UK, Ireland, France, Italy, the US, and Canada. I led app design for a range of products, including Tech, Games, Finance, Wellness, and Project Management. My role included hands-on design, developing comprehensive design systems, and providing guidance to junior designers and marketing teams.
2014
Contractor for CleverCards - 12 months
Contractor for CleverCards - 12 months
CleverCards was my first startup experience, where I joined as the primary designer for their initial mobile app. I led the design efforts hands-on, while also managing a small team of designers. I worked closely with stakeholders, cross-functional partners, and the dev team to bring the product to life and move quickly through early iterations.
CleverCards was my first startup experience, where I joined as the primary designer for their initial mobile app. I led the design efforts hands-on, while also managing a small team of designers. I worked closely with stakeholders, cross-functional partners, and the dev team to bring the product to life and move quickly through early iterations.
2015
Contractor for Asana - 18 months
Contractor for Asana - 18 months
I joined Asana early in its growth as a Product Designer, I collaborated closely with stakeholders across the company. In the early stages, I focused on the desktop experience, helping shape the brand direction and design language. As the product evolved, I moved onto the mobile team, where I worked directly with the Product Manager and both iOS and Android devs.
I joined Asana early in its growth as a Product Designer, I collaborated closely with stakeholders across the company. In the early stages, I focused on the desktop experience, helping shape the brand direction and design language. As the product evolved, I moved onto the mobile team, where I worked directly with the Product Manager and both iOS and Android devs.
📚 Taught a module for the MA in Baltimore, US
Had the honor of teaching how to create a design system.
2016
Director of Design for 3Advance
Director of Design for 3Advance
After freelancing with the team on and off for years, I accepted a full-time role at a app development agency based in Washington, DC. The agency focused on building a wide range of applications across industries, from early-stage startups to more established platforms. We started as a team of four, and I played a key role in growing it to over 20. During my time there, I designed more than 28 apps, covering everything from health and finance to social and productivity tools. I was part of the leadership team, helping shape the business, define product processes, and guide overall direction. I also led hiring and took ownership of design strategy and execution across the team.
After freelancing with the team on and off for years, I accepted a full-time role at a app development agency based in Washington, DC. The agency focused on building a wide range of applications across industries, from early-stage startups to more established platforms. We started as a team of four, and I played a key role in growing it to over 20. During my time there, I designed more than 28 apps, covering everything from health and finance to social and productivity tools. I was part of the leadership team, helping shape the business, define product processes, and guide overall direction. I also led hiring and took ownership of design strategy and execution across the team.
Getting back to my roots 🌳
2023
Lead Designer for Matter Neuroscience
Lead Designer for Matter Neuroscience
I joined the team during the early development (pre-test flight alpha) and played a key role in shaping Matter's iOS app, brand, and social media over the span of nearly two years. I took an active role in every part of the product’s evolution, working side-by-side with other designers, engineers, the CEO, and stakeholders.
I joined the team during the early development (pre-test flight alpha) and played a key role in shaping Matter's iOS app, brand, and social media over the span of nearly two years. I took an active role in every part of the product’s evolution, working side-by-side with other designers, engineers, the CEO, and stakeholders.
2025
Senior Designer for Shift
Senior Designer for Shift
I oversaw and was the face of design at Shift, a new start-up for Irish immigrants living in the US. I managed and collaborated with my team of product, system and product designers.
I oversaw and was the face of design at Shift, a new start-up for Irish immigrants living in the US. I managed and collaborated with my team of product, system and product designers.
Getting back to my roots 🌳
2026
Senior Designer for Ready
Senior Designer for Ready
Ready is a crypto finance company building products that help people access, use, and grow their digital assets. Formerly Argent, Ready is known for its self-custody wallet experience, strong security, and products that make crypto more useful in everyday financial contexts.
I joined Ready as a senior designer
Ready is a crypto finance company building products that help people access, use, and grow their digital assets. Formerly Argent, Ready is known for its self-custody wallet experience, strong security, and products that make crypto more useful in everyday financial contexts.
I joined Ready as a senior designer
My perfect role
I make it a priority to stay hands-on with the tools. This is where I do my best work and where I feel most engaged. I’ve led design teams, but I thrive in a Senior Designer role. It gives me the space to focus, solve complex problems, and stay close to the details that matter. I also value mentoring. I enjoy supporting junior designers and helping them grow through day-to-day collaboration and feedback.
I’m most excited by teams that care about the impact of design. I look for companies working in health, data, music, AI, or storytelling, to name just a few!
I make it a priority to stay hands-on with the tools. This is where I do my best work and where I feel most engaged. I’ve led design teams, but I thrive in a Senior Designer role. It gives me the space to focus, solve complex problems, and stay close to the details that matter. I also value mentoring. I enjoy supporting junior designers and helping them grow through day-to-day collaboration and feedback.
I’m most excited by teams that care about the impact of design. I look for companies working in health, data, music, AI, or storytelling, to name just a few!
